rebmeM was founded by Mark Poling.  Mark believes the way health plans, brokers, health systems, consumer and employers interact is ready for and requires fundamental change.  To capitalize on the opportunity for unprecedented growth, we know conventional approaches must be challenged. 


And the market demands it. 


After leading numerous successful industry firsts, Mark founded rebmeM to create a best in class approach to enable our clients to transform, disrupt, and challenge convention - quickly and affordably.

Mark Poling, President and Cofounder

Mark is an entrepreneur with a passion for developing innovative technology platforms to improve access to and quality of healthcare.  Mark has worked in the healthcare industry since 1994 and has a proven track record leading start up technology companies from initial formation through rapid growth.  Mark began working in telemedicine in 1994 in graduate school, designing and developing an analog based telemedicine platform for Telemedicine Systems Corp.  Later, as a cofounder of Simplyhealth.com / Connecture (CNXR) in 1999, the first national marketplace to incorporate quality metrics to the health plan point of purchase.  He went on to start Colibrium, the first to bring integrated shopping, CRM and wellness capabilities to the health plan and member, successfully growing the company from 1 to 450 employees before selling the company to Hinduja Global Solutions in 2014.  Mark is frequent speaker at healthcare Conferences.  Mark resides in the Seattle area and enjoys traveling with his wife and two sons.

Brian Cardinell, CEO

Prior to his role at rebmeM, Brian was Channel Executive for the Internet of Things (IoT) at Microsoft, Vice President of Sales for the West Zone (US) for Caradigm, which is a Joint Venture between Microsoft and GE Healthcare. He also was the West Regional lead for Microsoft's US Health and Life Sciences business.  He joined Microsoft in 2010 from UnitedHealth Group (OptumHealth) where he served as the Associate Vice President responsible for growth and retention within the Global Account segment. Clients included Nestle, Fujitsu, CareFusion, Disney, Chevron.

Prior to entering Microsoft, Brian held various Fortune 100 leadership roles with within the healthcare payer, software, and management consulting space. Brian’s experiences serve as a unique asset given the needs of today's high performing organizations, focused on growth, without losing site of operational and financing discipline. Brian served as Vice Chair of the Alumni Board of Directors for the Daniels College of Business, and continues to serve in various community service functions. Brian also attended the University of Virginia's Darden Graduate School of Business' Executive Education program focused on Operational Excellence. He also holds an MBA from the Daniels College at the University of Denver as well as a B.S. in Supply Chain MGMT from Clarkson University.